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What happens when you throw out the GTM playbook
That investor was wrong. Gamma is now worth $2B, with 50M users and more than half their growth driven by word of mouth.
They're one of 6 AI-native startups in HubSpot for Startups' free Bold Bets Playbook. Replit grew revenue 50x after half the team pushed back on the strategy. Ramp generated 100M+ views from a single stunt. Clay's co-founder wouldn't hang up a sales call until the prospect DMed him in Slack.
Each one took a GTM risk most founders would never greenlight. Each one paid off.
What’s inside
Curated Event Listings: The shows you actually want to be at.
Budget-Friendly Access: Discount codes and low-cost tickets because art should be accessible.
Artist Drops & Free Downloads: Exclusive first looks and digital treats from local and international creators.
Opportunities: Pop-up workshops, DIY vendors, and secret gatherings.
All in one place. Every Wednesday.
SAVE THE DATE
06/13 Join us for our first Ep Release Party !
Secret Location, Invitations Only
More info: weareunavailable.com
Up Coming Release
New Release
The GTM bets that shouldn't have worked, and did
One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.
None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.
HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.
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